Wednesday, March 23, 2011

Go Local: Supporting Local Austin Breakfast Restaurants

Understanding the Austin food scene is a complicated but unique experience. One must completely immerse oneself into the culture that is Austin.

The Original Kerbey Lane
Pick any genre of food, and a person will be able to find a national-brand option as well as a local-brand option. Which one would you choose? The familiar food that is the same in every location or would you choose the unfamiliar quirky scene that helps “keep Austin weird?”

As a person becomes more assimilated into the city of Austin, he or she will start to appreciate all of the various “hole in the wall” restaurants. These are exciting, fun, unconventional restaurants with a certain charm. There is something to be gained from “going local.”

While there are “go local” cards that qualify any cardholder for a 10 percent discount, there is also the ability to develop personal relationships with these Austin-grown businesses. Austin is such an eclectic city with such personality. People want to see that uniqueness flourish and grow in its roots.

Kerbey Lane Special Cowboy Queso

Breakfast is the best way to start the day. While there are many options for breakfast tacos, bagels and coffee, the International House of Pancakes and Kerbey Lane both offer sit down options and usually take anywhere from thirty minutes to two hours for the full experience.

Kerbey Lane is a popular dining spot. While they serve breakfast all day, they also have a lengthy lunch and dinner menu. They have soups, pancakes, desserts and fruits of the day and pride themselves on the wholesome ingredients used in all of  their dishes. Kerbey Lane utilizes word of mouth, and does not need to spend a lot of money on promotion.

The International House of Pancakes offers an even more extensive menu. Because it is a national company, the menu tries to appeal to a wide audience. This business has been extremely successful in the past and is one of the most recognized brands in America. IHOP utilizes advertisements in magazines, newspapers and TV commercials. While they offer coupons, their pricing is slightly higher than that of Kerbey Lane.

Both of these restaurants offer many of the same perks, but both generate a loyal contingency. What makes them so great? What makes them stay alive? IHOP has its roots stretching across the United States, so what allows for Kerbey Lane to have such success? Why do people stay local?

International House of Pancakes special pancakes
http://www.checkcity.com/Blog/image.axd?picture=National+Pancake+Day.bmp
My only explanation lies in the experience of Austin. Living in such a friendly and unique city provides not only an wonderful lifestyle, but it also gives residents so much opportunity. Opportunities to explore, create, and experience. The city of Austin makes dining at these “one of a kind” restaurants part of the living experience. Austin is the Human Capital of the World, so having restaurants that exemplify the personality of the people seems only appropriate.

The restaurants, in a manner of speaking, give the city a voice, a representation in a creative atmosphere. Because of this circular relationship of people giving to restaurants, restaurants back to the people, there is an alliance, as well as reliance, upon one another. It is this culture, this reciprocal interaction, that not only creates the interesting and local dining, but it also ensures the continuing existence of these wonderful, local restaurants.  

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